Choosing the Best eCommerce Solution

Choosing the Best eCommerce Solution

Finding an eCommerce solution for your internet-based business can be complicated because there are so many different options. For example, to set up an automated ordering system, which is crucial by the way, you have to have an eCommerce solution that enables visitors to your website to make a purchase and pay for it without unnecessary hassles.

If your eCommerce solution is too complex or does not provide website visitors with various ways to make a payment, you will undoubtedly lose sales. Another important aspect of an eCommerce solution is security. Your customers must feel safe and secure to place an order online because otherwise, their personal information and financial information could be jeopardized.

How to Choose The Best eCommerce Platform?

If you plan to operate a successful eCommerce website, you must have an eCommerce solution that enables you to accept credit cards. Statistics repeatedly show that the ability to accept credit cards increases sales.

Once upon a time, consumers were timid about placing orders online using a credit card; however, with improvement to eCommerce solutions, including the availability of encrypted SSL (Secure Socket Layer), which provides security for web-based transactions, the fears of having credit card information intercepted in transit have been eliminated.

Therefore, an eCommerce solution should feature a secure server that uses encryption to keep your customers’ personal information and credit card numbers safe and secure, so they don’t have to be concerned about being subjected to fraud.

There are a few basic eCommerce solution options for accepting credit cards online. For example, you can open a merchant account through your bank, use an internet-based broker, use a fulfillment house to process your orders, or use a third-party merchant account provider. When choosing an eCommerce solution for your merchant account, things to consider are:
The discount rate (the percent you are charged per transaction).
  • The ease and speed of processing.
  • The method for accessing your money.

All-in-One eCommerce Solution

Your eCommerce solution allows you to accept through your merchant account. The major credit cards that you should get include MasterCard, Visa, American Express, and Discover. Since eCommerce enables you to sell your products or services worldwide, an eCommerce solution that empowers you to accept credit cards internationally and in different currencies can also be important.

Next to accepting credit cards through your eCommerce solution, you may want to consider offering other payment options. Some options to consider include taking PayPal payments, debit cards, online checks, and digital cash. Of course, for those who are still cautious about ordering online, a toll-free phone number and a form for fax or mail orders should be provided as an alternative to ordering online.

Factors to Consider When Choosing an Ecommerce

So, what is the best eCommerce solution for you? That is up to you to decide. The features to compare before selecting an eCommerce solution include:

  1. Security
  2. Cost
  3. Speed of processing
  4. Variety of options for the consumer
  5. Ability to access your money

When you choose an eCommerce solution, compare these features. Keep in mind that your eCommerce solution must give your customers a sense of security to have confidence when placing an online order with your company. Also, remember that even though there are costs associated with accepting credit cards, the increase in sales that your company experiences when adding an eCommerce solution for getting credit cards is well worth the expense.

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